职位描述
Are you a high energy, proactive, hungry, relentless, self motivated maker and do-er who runs towards the fire, not away from it? Would you rather be a pirate than in the navy? Are you obsessive over your craft and takes pride and care in the work you do?
TBWA is looking for a digital strategy generalist who can architect brand solutions for across a diverse range of digital platforms. Strategies may be platform specific or cross disciplinary in areas such as digital campaigns, social media, e-commerce, CRM, and innovative creative technology. In addition to strategery, you would help bring work to market and guide the analytics team in optimization and reporting.
Current TBWA client roster includes adidas, McDonald’s, MasterCard, airbnb, Pernod Ricard, Bellamy’s Organic, American Eagle Outfitters, Lee Jeans, and more.
WHAT WILL YOU DO IN TBWA
• Plan and implement digital strategies across entire digital spectrum, from the web to social to mobile
• Understand our client’s category, competitive set and their brand and business goals/objectives
• Identify the clients’ business needs, industry drivers, trends and competitive dynamics at industry, corporate and business unit levels
• Plan, prioritise and deploy an appropriate mix of communication strategies and tactics in the digital space to achieve client’s business objectives and present as a thorough proposal
• Lead the development of insight driven digital strategies for new businesses
• Conduct reviews of competitor and comparator digital ecosystems
• Uncover digital insights and provide thought leadership in best practice, macro and micro trends, behaviours and technologies
• Collaborate with creative & technical teams to develop novel, sustainable and profitable business concepts
• Review creative to ensure that project meets strategic objectives
• Develop success metrics and provide guidance to achieve them
• Act as digital evangelist with agency and client teams
TBWA is looking for a digital strategy generalist who can architect brand solutions for across a diverse range of digital platforms. Strategies may be platform specific or cross disciplinary in areas such as digital campaigns, social media, e-commerce, CRM, and innovative creative technology. In addition to strategery, you would help bring work to market and guide the analytics team in optimization and reporting.
Current TBWA client roster includes adidas, McDonald’s, MasterCard, airbnb, Pernod Ricard, Bellamy’s Organic, American Eagle Outfitters, Lee Jeans, and more.
WHAT WILL YOU DO IN TBWA
• Plan and implement digital strategies across entire digital spectrum, from the web to social to mobile
• Understand our client’s category, competitive set and their brand and business goals/objectives
• Identify the clients’ business needs, industry drivers, trends and competitive dynamics at industry, corporate and business unit levels
• Plan, prioritise and deploy an appropriate mix of communication strategies and tactics in the digital space to achieve client’s business objectives and present as a thorough proposal
• Lead the development of insight driven digital strategies for new businesses
• Conduct reviews of competitor and comparator digital ecosystems
• Uncover digital insights and provide thought leadership in best practice, macro and micro trends, behaviours and technologies
• Collaborate with creative & technical teams to develop novel, sustainable and profitable business concepts
• Review creative to ensure that project meets strategic objectives
• Develop success metrics and provide guidance to achieve them
• Act as digital evangelist with agency and client teams
任职要求
• Social media native and savvy in all things digital
• Champion of social and digital landscape, audience behaviour in the China Market
• Good understanding of technologies, trendings and how they play a role in the brand audience eco-system
• Eloquent on data platforms and social listening methodology
• Excellency in both oral and written communications skill
• Highly self-motivated and self-driven
• Appreciate the agility and fast pace in the digital creation process
• Strong qualitative and quantitative analytical skills
• Demonstrated understanding of online business strategies
• Solid client interaction skills, especially with mid-level client members
• Problem-solving skills
• A knowledge of key industry trends
• A detail and solution orientation
• Critical and logical analysis skills
• An ability to see business from multiple perspectives
• Equal parts team collaboration and self-management of work
• A curiosity and passion about developing digital and social technologies
• Champion of social and digital landscape, audience behaviour in the China Market
• Good understanding of technologies, trendings and how they play a role in the brand audience eco-system
• Eloquent on data platforms and social listening methodology
• Excellency in both oral and written communications skill
• Highly self-motivated and self-driven
• Appreciate the agility and fast pace in the digital creation process
• Strong qualitative and quantitative analytical skills
• Demonstrated understanding of online business strategies
• Solid client interaction skills, especially with mid-level client members
• Problem-solving skills
• A knowledge of key industry trends
• A detail and solution orientation
• Critical and logical analysis skills
• An ability to see business from multiple perspectives
• Equal parts team collaboration and self-management of work
• A curiosity and passion about developing digital and social technologies
