职位描述
Digital Tracking Technologies Maintain in-depth expertise in digital marketing technologies critical to basic digital deployment, tracking and optimization:
o Ad-Servers
o Rich Media Vendors
o Web Analytics
o Online Video
o Prevention & Verification
o Dynamic Multivariate Optimization
o Workflow Pursue advancements in emerging digital tracking technologies to develop an understanding of capabilities and limitations:
o Mobile Ad-Serving
o Mobile Analytics
o Gaming
o Other new technologies as appropriate
Develop and evangelize position statements, vendor assessments and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies Draft and lead OMD internal training curricula, as well as client facing presentations where applicable Update internal teams about advancements in technology impacting their clients’ businesses Deliver a quality of work and communication representative of OMD Digital’s heritage:
Creativity, Innovation and Value Data Input & Output Procedures Design, document and socialize ad trafficking and data input procedures and tools to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
Partner Management Publish monthly, quarterly and annual OMD usage reports of digital marketing technologies.
Primary escalation contact for technology and service partners, responsible for the overall health of the relationship, maintaining an updated knowledge of services and products and coordination of training for Digital teams;
Negotiate, execute and maintain partner contracts
Lead managed services partner(s), ensuring satisfactory service, seamless integration with Digital Media and ongoing internal training
Oversee a remote vendor team responsible for supporting campaign execution
Serve as lead contact for troubleshooting implementation and escalation of problem resolutions
Monitor partner(s) fulfillment of SLA requirements on a monthly basis
Lead monthly and quarterly SLA-review meetings with partner(s)
Manage funding of partner(s), publishing monthly reports detailing fees vs. costs for
o Ad-Servers
o Rich Media Vendors
o Web Analytics
o Online Video
o Prevention & Verification
o Dynamic Multivariate Optimization
o Workflow Pursue advancements in emerging digital tracking technologies to develop an understanding of capabilities and limitations:
o Mobile Ad-Serving
o Mobile Analytics
o Gaming
o Other new technologies as appropriate
Develop and evangelize position statements, vendor assessments and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies Draft and lead OMD internal training curricula, as well as client facing presentations where applicable Update internal teams about advancements in technology impacting their clients’ businesses Deliver a quality of work and communication representative of OMD Digital’s heritage:
Creativity, Innovation and Value Data Input & Output Procedures Design, document and socialize ad trafficking and data input procedures and tools to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
Partner Management Publish monthly, quarterly and annual OMD usage reports of digital marketing technologies.
Primary escalation contact for technology and service partners, responsible for the overall health of the relationship, maintaining an updated knowledge of services and products and coordination of training for Digital teams;
Negotiate, execute and maintain partner contracts
Lead managed services partner(s), ensuring satisfactory service, seamless integration with Digital Media and ongoing internal training
Oversee a remote vendor team responsible for supporting campaign execution
Serve as lead contact for troubleshooting implementation and escalation of problem resolutions
Monitor partner(s) fulfillment of SLA requirements on a monthly basis
Lead monthly and quarterly SLA-review meetings with partner(s)
Manage funding of partner(s), publishing monthly reports detailing fees vs. costs for
任职要求
5+ years’ experience with web analytics and ad-serving technologies
3+ years’ experience in an agency environment providing and managing digital tracking technologies with an understanding towards how such technologies must be deployed to satisfy digital campaign measurement needs
3+ years’ experience leading/managing people or teams Extensive working knowledge of digital marketing technologies including ad-servers (DoubleClick, Atlas, etc.), web analytics packages (Omniture SiteCatalyst, WebTrends, Google Analytics, etc.)
3+ years’ experience in an agency environment providing and managing digital tracking technologies with an understanding towards how such technologies must be deployed to satisfy digital campaign measurement needs
3+ years’ experience leading/managing people or teams Extensive working knowledge of digital marketing technologies including ad-servers (DoubleClick, Atlas, etc.), web analytics packages (Omniture SiteCatalyst, WebTrends, Google Analytics, etc.)
