职位描述
The Company:
Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 500 people strong, manages over $700MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.
Visit essencedigital.com for more information and follow us on Twitter at @essencedigital.
The Role:
The Senior Planning Manager provides planning recommendations and offers resourceful problem-solving internally and externally to support the development of strong client relationships. This role is responsible for the media planning process and for transforming our clients' business objectives and product strategy into scientifically-rooted and innovative media plans.
What we’d like you to do:
● Interpret briefs and oversee generation of media plans that excite the client and deliver against their objectives
● Continually strive for improvement and innovation by sourcing and developing new partnerships with media partners across Greater China
● Manage and make recommendations for optimization of campaigns at all levels; across channels, partners, placements, products and creative concepts to deliver optimal performance
● Produce insightful analysis and engaging campaign reviews for clients, demonstrating the effectiveness of our planning, optimisation and management of media
● Partner with Client Service team to strengthen existing client relationships throughout the planning process
● Keep current on new market technologies and innovative solutions for clients
● Coordinate with internal partners to create a holistic view of the business
● Review all work to ensure high quality standard
● Partner with Resource Management and Line Manager to make recommendations on appropriate staffing
● Mentor and serve as resource for Planners and Coordinators
● Foster a good working relationship across all internal teams to facilitate flawless execution of plans
● Coordinate with Biddable, Programmatic, and Mobile to create a media recommendation in their discipline
● Work with director to balance inputs from disciplines to create the best holistic media approach
Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 500 people strong, manages over $700MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.
Visit essencedigital.com for more information and follow us on Twitter at @essencedigital.
The Role:
The Senior Planning Manager provides planning recommendations and offers resourceful problem-solving internally and externally to support the development of strong client relationships. This role is responsible for the media planning process and for transforming our clients' business objectives and product strategy into scientifically-rooted and innovative media plans.
What we’d like you to do:
● Interpret briefs and oversee generation of media plans that excite the client and deliver against their objectives
● Continually strive for improvement and innovation by sourcing and developing new partnerships with media partners across Greater China
● Manage and make recommendations for optimization of campaigns at all levels; across channels, partners, placements, products and creative concepts to deliver optimal performance
● Produce insightful analysis and engaging campaign reviews for clients, demonstrating the effectiveness of our planning, optimisation and management of media
● Partner with Client Service team to strengthen existing client relationships throughout the planning process
● Keep current on new market technologies and innovative solutions for clients
● Coordinate with internal partners to create a holistic view of the business
● Review all work to ensure high quality standard
● Partner with Resource Management and Line Manager to make recommendations on appropriate staffing
● Mentor and serve as resource for Planners and Coordinators
● Foster a good working relationship across all internal teams to facilitate flawless execution of plans
● Coordinate with Biddable, Programmatic, and Mobile to create a media recommendation in their discipline
● Work with director to balance inputs from disciplines to create the best holistic media approach
任职要求
A bit about yourself:
● Bachelor's degree
● 4+ years experience in digital media planning
● An active interest in digital media and how digital innovation is driving change
● Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed
● Programmatic experience leveraging DSP/DMP for audience-centric planning is a plus
● Brand planning experience is a plus
● Exceptional verbal & written communication skills - ability to think on your feet
● Adept at communicating effectively across all levels
● Strong analytical skills - ability to analyse raw data, identify true insight and develop actionable recommendations.
● A natural affinity with numbers is a must
● Strong interpersonal skills – able to forge strong relationships and influence clients, partners and colleagues alike
● A passion to help and develop people – making yourself readily available to answer questions and offer support, and the ability to motivate people to succeed
● Strong work ethic – highly organised, diligent and attentive to detail
● Proficiency in Excel.
What you can expect from Essence:
This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting edge-work for key clients in the digital industry. You will get the opportunity to take on additional responsibilities and to build on your skills and experience all within a fun and rewarding working environment!
We offer great benefits to all of our staff globally, including healthcare, regional pension and retirement plans (or equivalent), generous time off provision, flexible working, a wide reaching well being and social programme together with our industry leading learning and development opportunities.
● Bachelor's degree
● 4+ years experience in digital media planning
● An active interest in digital media and how digital innovation is driving change
● Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed
● Programmatic experience leveraging DSP/DMP for audience-centric planning is a plus
● Brand planning experience is a plus
● Exceptional verbal & written communication skills - ability to think on your feet
● Adept at communicating effectively across all levels
● Strong analytical skills - ability to analyse raw data, identify true insight and develop actionable recommendations.
● A natural affinity with numbers is a must
● Strong interpersonal skills – able to forge strong relationships and influence clients, partners and colleagues alike
● A passion to help and develop people – making yourself readily available to answer questions and offer support, and the ability to motivate people to succeed
● Strong work ethic – highly organised, diligent and attentive to detail
● Proficiency in Excel.
What you can expect from Essence:
This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting edge-work for key clients in the digital industry. You will get the opportunity to take on additional responsibilities and to build on your skills and experience all within a fun and rewarding working environment!
We offer great benefits to all of our staff globally, including healthcare, regional pension and retirement plans (or equivalent), generous time off provision, flexible working, a wide reaching well being and social programme together with our industry leading learning and development opportunities.
福利
五险一金,补充医疗保险,补充公积金,绩效奖金,员工旅游,专业培训,餐饮补贴
