职位诱惑:“专业培训,高端客户群”
职位描述
Job description
Location: Shanghai, China
Type: Full Time
Experience: Mid-Junior Level
Reporting line: Account Manager
Fabernovel China is looking for a motivated and talented Digital Marketing Executive to join its international team. The Digital Marketing Executive will have the opportunity to proactively contribute to social media strategy & implementation, performance marketing strategy & implementation, market research, workshops and market strategy consulting projects.
The ideal candidate is result-driven and digital savvy. He / she comes from an agency background with at least 12 months of professional experience in luxury and/or premium cosmetics industry, will cooperate with our copy writer, designer and account teams. Passion for digital media and up-to-late with hottest topics on social is mandatory.
Responsibilities
- Manage social media platforms / channels and measure its impact and effectiveness, including but not limited to WeChat, Weibo, Red, Douyin, etc.
- Manage sCRM operations leveraging a third party tool
- Daily communication with clients and achieve their goals and meet their demands
- Planning and execution of marketing projects and campaigns
- Monitor competition and provide suggestions for improvement
- Support your line manager on overall digital marketing strategy of the brands, assist your manager to ensure all KPIs are met
- Identify new digital marketing trends and ensure that the brand is ahead of the curve of industry development
- Optimize and fix content if necessary
Location: Shanghai, China
Type: Full Time
Experience: Mid-Junior Level
Reporting line: Account Manager
Fabernovel China is looking for a motivated and talented Digital Marketing Executive to join its international team. The Digital Marketing Executive will have the opportunity to proactively contribute to social media strategy & implementation, performance marketing strategy & implementation, market research, workshops and market strategy consulting projects.
The ideal candidate is result-driven and digital savvy. He / she comes from an agency background with at least 12 months of professional experience in luxury and/or premium cosmetics industry, will cooperate with our copy writer, designer and account teams. Passion for digital media and up-to-late with hottest topics on social is mandatory.
Responsibilities
- Manage social media platforms / channels and measure its impact and effectiveness, including but not limited to WeChat, Weibo, Red, Douyin, etc.
- Manage sCRM operations leveraging a third party tool
- Daily communication with clients and achieve their goals and meet their demands
- Planning and execution of marketing projects and campaigns
- Monitor competition and provide suggestions for improvement
- Support your line manager on overall digital marketing strategy of the brands, assist your manager to ensure all KPIs are met
- Identify new digital marketing trends and ensure that the brand is ahead of the curve of industry development
- Optimize and fix content if necessary
任职要求
Required experience
- Minimum 1-year experience in digital marketing, service experience on luxury, fashion, or premium beauty & fragrance brands will be a plus
- 1-year experience with sCRM and social commerce
- Native Chinese speaker, fluent in English oral and written is a MUST
- Bachelor degree or above
- Comfortable in a fast-paced, multitasked, high-energy environment
- Must be proactive, highly-motivated, result-driven
Required knowledge
- Knowledge of marketing fundamentals: social media, search & display advertising, email marketing, A/B Testing, mobile marketing and digital assets deployment
- Knowledge of sCRM and social commerce
- Knowledge of marketing metrics: CPA, PPC, CTR, CPM, impressions, etc.
- Proficient in Microsoft Office tools (Excel, Word, PowerPoint, etc.)
If you are interested in this job offer, please send us your resume and your cover letter at career_asia@fabernovel.com
福利
弹性工作,定期体检,专业培训,五险一金,年终奖金