职位描述
Responsibilities
• Develop automobile marketing and sales promotion strategy.
• Write/support account service team in writing of sales promotion or BTL briefs.
• Work with digital analyst to produce periodic marketing reports.
• Contribute to development of channel plans and digital ecosystems.
• Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.
• Keep abreast of communications campaigns and new developments in products and services for key competitors in home market and other markets of relevance.
• Provide strategic implications section for competitive reviews prepared by account teams.
• Facilitate/attend client marketing/communications planning workshops as required
• Help develop activation ideas that address strategic opportunities or issues.
• Develop automobile marketing and sales promotion strategy.
• Write/support account service team in writing of sales promotion or BTL briefs.
• Work with digital analyst to produce periodic marketing reports.
• Contribute to development of channel plans and digital ecosystems.
• Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.
• Keep abreast of communications campaigns and new developments in products and services for key competitors in home market and other markets of relevance.
• Provide strategic implications section for competitive reviews prepared by account teams.
• Facilitate/attend client marketing/communications planning workshops as required
• Help develop activation ideas that address strategic opportunities or issues.
任职要求
Requirements
• At least 5 years’ strategic planning experience at automobile brand agencies or marketing-driven communications agencies with solid execution on sales, promotion, and event.
• In-depth knowledge and experience of integrated marketing of digital
• Understanding of industry/market intelligence and knowledge of best practices
• Ability to understand and define consumer insights, business and marketing challenges
• Ability to propose, design, analyze and interpret both qualitative and quantitative research
• Write and deliver creative briefs (briefs for digital, events and promotions)
• Possess good verbal and written communication skills, both in Chinese and English
If you are interested in this position, please send your profile and resume to shghr@jwt.com
• At least 5 years’ strategic planning experience at automobile brand agencies or marketing-driven communications agencies with solid execution on sales, promotion, and event.
• In-depth knowledge and experience of integrated marketing of digital
• Understanding of industry/market intelligence and knowledge of best practices
• Ability to understand and define consumer insights, business and marketing challenges
• Ability to propose, design, analyze and interpret both qualitative and quantitative research
• Write and deliver creative briefs (briefs for digital, events and promotions)
• Possess good verbal and written communication skills, both in Chinese and English
If you are interested in this position, please send your profile and resume to shghr@jwt.com
福利
Well package and benefits
